Infront invests in Videocites video-tracking tech
January 28, 2020 | Sports Pro Media
Infront Sports, a global marketing agency rises to the helm of integrating audience analytics technology into partnerships by acquiring a stake in Israeli artificial intelligence (AI) video-tracking firm Videocites. Providing in-depth insight into consumer behavior than traditional analytic tools, their platform is already used by the European Handball Federation (EHF) to calculate audience engagement and reach. With viable clients such as Fifa and Uefa, Videocites technology has the potential to be utilized across a host of premium sports content.