Timely Changes are Necessary for Meaningful Growth of Women’s Sports
May 26, 2022 | Sportico
Embarking on a new model – driving the long-term viability for women in the sports ecosystem. Cameron Wagner, Elevate Sports Venture’s chief client office, shares insights as a guest columnist on how stakeholders can move simultaneously to positively impact consistent and equitable access, increase network visibility through elevated marketing, and ultimately eliminate fragility that has held back women’s sports, empowering us to shift the focus to the most important stakeholder of all—the fan.